    
The Pams' Colourway Guitar Lesson Package featuring Ray Hurst's guitar, and sonovoxed musical instructions, marketed throughout the USA Radio stations, who wished to buy Pams Jingles but could
not afford the not inconsiderable expense,
A close-up of the album cover
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was set up to help promote radio as an advertising medium. This
included the production of jingles, promoting radio on radio.
One of the most creative of these jingles was produced by musician
& comedian Stan Freeberg.
Listen as Sarah Vaughan sings "Who Listens to Radio?"
was
also set up to help promote RADIO Vs TV as an advertising medium.
And like the RAB, the NAB also commissioned the production of
jingles, promoting radio on radio. The NAB produced a promotion
package each year, releasing it at it's annual convention, to
it's radio station members. With the development of the transistor,
radio was for the first time portable, an advantage over TV
that these promotions trumpeted. Some of the most famous of
these jingles with the theme 'Lively Companion' were produced
by Will Bronson. 
